If the magic of the holidays has come to life in the form of a twinkling engagement ring – congratulations! At Ananya Cards, we love working with couples as they begin the new year planning a celebration of their love. As a leading London and Dubai-based wedding stationer, one of the most frequent questions we receive is about save the dates: when to send them, what to include, and how they set the tone for your big day. Save the dates are the first glimpse your guests will get into your wedding style, so they’re worth planning carefully.
We’ve put together some of our top tips for save the dates, which will be helpful now that you’re engaged!
WHEN TO SEND SAVE THE DATES
While researching venue ideas, even before setting your date, it’s a great idea to start browsing stationers’ portfolios on Instagram and online – as they will be the next vendor you’ll want to speak to. It’s a wonderful feeling to connect with a designer you love and to know that, as soon as you have your wedding venue and date, you’re ready to start working together to create save the dates and invitations that will wow your guests. It’s never too early to reach out to stationers and designers to let them know you’d like to work with them, so they can start slotting you in. They can also give you some provisional estimates of costs, design process, and timescales, which can be really helpful in these early stages of planning your wedding.
Once you have chosen your date and venue, the save the dates can be ordered! You can start spreading the word amongst family and friends of course, and then WOW them with save the dates that really tell your story and begin the aesthetic narrative that will thread through all of your wedding styling. Some couples send these as early as 12 months before the wedding, particularly if they are having a destination wedding or if they know their guests need a long notice period to schedule travel or work absences. This is particularly considerate if you are having your wedding in Summer, on a peak date, as it gives guests plenty of time to plan their holidays. On average, most couples send their save the dates 6-12 months before their wedding.
DO I REALLY NEED SAVE THE DATES?
Although save the dates aren’t essential, they’re highly recommended for ensuring your guests reserve the date. They’re particularly beneficial for destination weddings where guests may need more time to plan travel arrangements.
If your wedding is still a long way away and you don’t want to commit to a style or colour palette just yet – that’s absolutely fine! You may also be feeling that you don’t have a sense of budget yet, and so don’t want to over-commit on the stationery spend before having a larger picture of the investments you’ll need to make. There are a few solutions to this: firstly, you can keep your save the dates very simple and minimal, with no patterns or overarching colours, just crisp monochromatic or metallic details, and classic fonts.
Another option is to opt for semi-custom, which is where a designer adapts one of their existing house collections for you; this requires a lower investment, and a offers a quicker turn-around too, so may be a good solution for you if you’re wanting a quick, easy, and more cost-effective route. Finally, another solution can be to work with your designer for a bespoke wedding stationery suite but ask for the save the dates to be digital only: this means that they will create something beautiful, elegant, and unique for you that you can send your guests a digital save the date, and which will then serve as the aesthetic foundation on which all the rest of your stationery suite will be built.
WHAT TO INCLUDE IN MY SAVE THE DATES
You can choose to include as much or as little information as you like on your save the dates. If you’re sending them well in advance, keep them simple and minimal. If you’re further along in your planning, you can add more details to help your guests prepare.
Here are the essentials:
Date and location – these are key! There’s no need to include the ceremony time, especially if it’s subject to change.
Type of celebration – if it’s a multiple-day event or destination wedding, mention it now to help guests plan.
Names of each invited guest – this avoids confusion about who is included, such as whether children or a plus-one are invited.
Guests may reach out to you with comments and questions once your save the dates have arrived, so it can be helpful to include the URL of your wedding website. This gives guests a central hub for updates and details as the wedding approaches. Wedding websites are especially useful for destination weddings in Dubai or Europe, for example, as you can share travel information, accommodation information, timings, dress codes, and more.
By sharing key details online, you can reduce the need for additional inserts with your invitations later on, keeping things simple and cost-effective.
READY TO SEND MY SAVE THE DATES! WHAT’S NEXT?
Once you’ve decided to send save the dates and chosen a semi-custom or bespoke design, it’s time to get them ready and share the excitement!
Guest list certainty: Keep in mind that save the dates should only be sent to guests you are sure you will be inviting to the wedding. Adding guests later is fine, but it can be awkward if you need to remove someone after sending a save the date.
Order extras: If you’re ordering physical save the dates, plan to order around 10% more than you need. This ensures you have spares for any last-minute additions or replacements.
Envelope options: You can address envelopes yourself, hire a calligrapher, or printed directly on the envelope.
Once that’s done, they’re ready to go - spreading the love and excitement to your guests!
We hope this article has been a helpful and inspiring as you plan your wedding. For more guidance, check out our blogs on wedding invitation timelines and wedding stationery tips, filled with useful advice.
If you’re ready to create sophisticated, unique, and culturally inclusive stationery that reflects YOUR personality – we’d love to hear from you!
Until next time,